What’s in a Name?

The Amaranth flower is an annual herb that flourishes in Northern and Southern America. This flower is tied to a rich history dating back to Grecian mythology. As an iconic symbol of immortality, the Amaranth plant is a derivative of the Greek word Amarantos, meaning “one that does not wither.”

The Amaranth gained its lofty reputation from the infamous tale about the Goddess Artemis and her overpowering love for the hunter Amaranthus. The trouble began when Amaranthus, during a moment of hubris, insulted Poseidon: God of the Sea. Poseidon flew into a ferocious rage and attempted to kill Amaranthus with a massive wave. Artemis, aiming to protect her lover, quickly turned Amaranthus into a flower that could never die. While she could no longer possess her beloved in the flesh, Artemis salvaged Amaranthus from sudden death, granting him immortality through transformation.
 
This powerful story of eternal love remains significant within an ancient mythology that shall also never die. Centuries upon centuries later, the Amaranth plant continues to grow on this earth highlighting the eternal nature of this plant and the archetypes behind it. After thousands of years, its presence remains.
 
Similar to the great Amaranth flower, the Greco-Roman tradition of understanding human behavior through observed patterns in the planets and stars demonstrates how the immortal threads of archetypes are still woven into the fabric of today. Found in art, music, literature, film, tattoos, company names, and more, these astrological archetypes seem to possess the same kind of immortal strength as the mythological Amaranth flower that Artemis created to save her lover.
 
Despite the presence of so many skeptics, astrology is everywhere. It is evident that astrology’s roots remain deeply intertwined in the collective unconscious of our modern world.
 
I recognize the immortal powers that can be gained through learning about the 24 sun signs. The secrets behind these signs bestow the power to heal, enlighten, and make one feel as though they really do fit within the bigger picture of the universe. The ancient tradition of interpreting the influence of the planets and stars grants unique insight into all aspects of personal and professional life. I encourage those who are in search of deeper meaning and greater understanding to explore my website. By keeping an open mind, anyone and everyone can benefit from astrology’s transformative power.
 
 
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